I design products that scale, from first idea to platforms reaching millions. 20+ years across product, brand, illustration and agentic design.

Amsterdam

Sjoerd HuismanAmsterdam

Netherlands
First websites, Photoshop slices and table-based HTML.
2004Web Designer
Print, web and the start of my career.
2006Graphic / Web Designer
From hybrid designer to UI/UX and responsive design.
2014UI/UX Designer
Digital experiences, native apps and the US market.
2018Native App Designer
SF Bay Area
Robotos and the Pablo Stanley chapter.
2021Illustration & Community
Creative products: Bueno, Buenoverse, Musho and Lummi.
2022–2024Product & Creative Direction
Lummi acquisition and agentic design at Udemy.
2025Staff Product Designer
AI-native product work at Coursera.
2026Product Designer

Netherlands2004Web Designer
2006Graphic / Web Designer
2014UI/UX Designer
2018Native App Designer
SF Bay Area2021Illustration & Community
2022–2024Product & Creative Direction
2025Staff Product Designer
2026Product Designer

Lummi

Creative direction, product design and brand systems for an AI-powered stock image platform.

Confidential AI-native Product

0→1 product design, agentic design workflows and design systems for a confidential learning product.

Shorts

Microlearning Studio

Designing tools and interaction patterns for short-form, interactive learning.

Musho

An early AI-powered Figma plugin for generating responsive website designs.

Bueno

No-code tools for artists and NFT creators.

Buenoverse

Illustrated worlds, kits and creative tools for building 2D games with friends.

Robotos

Illustration, worldbuilding and community-driven creative work with Pablo Stanley.

Daily stack

Figma
Rive
Webflow
Claude
Codex
GitHub
Terminal

Selected work

Udemy Production Hub

A resource hub for instructor video production.

Udemy Front Row

Event page design and art direction for an instructor-facing Udemy moment.

Uki Mascot

A playful illustration and animation system for Udemy.

HEMA Photo Quick Service

UX design for a fast in-store photo printing flow.

Tools, teaching & sideprojects

Vibe Design Course

Teaching designers how to work with agentic design workflows.

ToolingSideproject

Fill Cleaner Plugin

A small Figma plugin for cleaning image fills and speeding up design work.

PlaySideproject

Barbieland Figma Kit

A playful culture-driven Figma kit.

Humankind

Illustration traits and 1:1 art pieces for a character collection.

“He exemplifies the future of the product design skillset we need to upskill all our staff into.”

Josh Sorosky

Josh Sorosky

Senior Manager, Product Design — Udemy