I design products that scale, from first idea to platforms reaching millions. 20+ years across product, brand, illustration and agentic design.

Amsterdam
  1. Netherlands2004Web Designer
  2. 2006Graphic / Web Designer
  3. 2014UI/UX Designer
  4. 2018Native App Designer
  5. SF Bay Area2021Illustration & Community
  6. 2022–2024Product & Creative Direction
  7. 2025Staff Product Designer
  8. 2026Product Designer
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Kitbitz

2026

A free CC0 library of hand-drawn building blocks for making playful worlds.

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Lummi

2023–2025

Creative direction, product design and brand systems for an AI-powered stock image platform.

Shorts

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Confidential AI-native Product

2026

0→1 product design, agentic design workflows and design systems for a confidential learning product.

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Microlearning Studio

2025

Designing tools and interaction patterns for short-form, interactive learning.

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Musho

2022

An early AI-powered Figma plugin for generating responsive website designs.

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Bueno

2021

No-code tools for artists and NFT creators.

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Buenoverse

2022

Illustrated worlds, kits and creative tools for building 2D games with friends.

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Robotos

2018

Illustration, worldbuilding and community-driven creative work with Pablo Stanley.

Daily stack
Selected work
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Udemy Production Hub

2024

A resource hub for instructor video production.

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Udemy Front Row

2024

Event page design and art direction for an instructor-facing Udemy moment.

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Uki Mascot

2023

A playful illustration and animation system for Udemy.

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HEMA Photo Quick Service

2016

UX design for a fast in-store photo printing flow.

Tools, teaching & sideprojects
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Teaching

Vibe Design Course

Teaching designers how to work with agentic design workflows.

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ToolingSideproject

Fill Cleaner Plugin

A small Figma plugin for cleaning image fills and speeding up design work.

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PlaySideproject

Barbieland Figma Kit

A playful culture-driven Figma kit.

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Illustration

Humankind

Illustration traits and 1:1 art pieces for a character collection.

He exemplifies the future of the product design skillset we need to upskill all our staff into.
Josh Sorosky

Josh Sorosky

Senior Manager, Product Design — Udemy